By Andrew Albanese
For book industry veteran Kristen McLean, the idea for her new business began, naturally, with a book. “I was under contract to write a book about the decision-making chain in the publishing industry, what I call the passion chain—the number of critical decisions that have to line up exactly right for a book to make it successfully from the author to the reader,” she tells PW. “Three chapters in, I found that I couldn’t write the book, at least not the book the publisher wanted. Instead, I built a company.” On February 15, McLean will make the first public presentation of that company—Bookigee. …read more
