Neil Gaiman’s plan to start a tradition of giving away scary books on 31 October is an idea of dark genius.
Here is a new Halloween tradition I think we should all get behind – All Hallows’ Read. It’s a simple concept: give someone – friend, child, random stranger – a scary book on Halloween. Dreamed up by Neil Gaiman last year (“I was on a flight home last night, and I thought, You know, there aren’t enough traditions that involve giving books … And then I thought, Halloween’s next weekend…”), it’s expanded into something really quite impressive this year, with book drops in New York, tons of tweeting and lots of lovely, scary suggestions.
It is a great idea – I particularly like the fact that children are being included in the scary giving, with some wonderful recommendations from Gaiman .