Readersforum's Blog

December 18, 2010

Why we should get ready for a plunge in print book sales, by Peter Ginna

Filed under: Publishers — Tags: , , , , , , , — Bookblurb @ 11:19 am

I wrote earlier this week that publishers need to prepare for a decline in print-book sales that’s much steeper than what we have seen thus far, and that is likely to accelerate the reshaping of the industry. The reasons why this seems inevitable derive not from any intrinsic superiority of e-books, nor any growing technophilia or screen-tropism of readers, but rather from the structure of the market.

Cliff_jumping.jpgFor one thing, e-book sales don’t replace p-book sales on a one to one basis, as my colleague Evan Schnittman points out in his post “E-Books Don’t Cannibalize Print, People Do.” Evan argues that once you have adopted an e-reader–whether it’s Kindle, Nook, or your iPhone–you soon give up buying print books. You become so happy with the convenience of instant purchase and the bookshelf-in-your-briefcase that you virtually give up purchasing hardcovers–in fact, he argues, you’ll simply forgo a title that’s not available in e-format.

I don’t think this holds true 100% for all readers…read more

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: