Readersforum's Blog

November 28, 2011

How much does a 99c ebook cost on Amazon?

Filed under: e-tailers — Tags: , , , , , , — Bookblurb @ 5:29 pm

How much does a 99c ebook cost on Amazon?

No, it’s not a trick question.

Fact is, Amazon may not be selling your 99c ebook for 99c. It may well be selling your 99c ebook for $3.50, and pocketing most of the difference.

For those of you lucky enough to have strong sales from the US market it’s perhaps not something you’ve ever given a thought to. And when you look at the six million Kindlefires expected to be sold over the Holidays, plus all the nooks, it’s really not something you need worry about.

Sellers with a strong US base can expect a bonanza this Christmas season for sure.

But spare a thought for the rest of the world. Because the vast majority of your potential readers don’t live in the USA. And if you’re thinking,  So what? Amazon is the world’s biggest book store and my book is available for 99c anywhere in the world, then think again.

Consider: The new Kindlefire is not, and for the foreseeable future will not be sold in the UK or Germany or France, despite those countries having Kindle sites. And a reminder here that the B&N nook is utterly useless outside the US as B&N do not download outside the US borders.

Two fantastic new ereaders, purpose built for ePub3, are in fact exclusively for the US market. The rest of the world is stuck with the old b&w Kindle.

But actually even that’s not true. Britain, France and Germany are stuck with the old b&w Kindle. The Kindle isn’t available anywhere else except by having it shipped over from the USA.

Sure they can download the Amazon app in the rest of the world so what’s the problem?

Well, three problems, actually.

First, if you haven’t got a Kindle then there’s no reason why you should shop at Amazon rather than another store. As above, B&N isn’t a option. And while you probably have your books on iTunes and Kobo through Smashwords, there are plenty of other ebook stores that Smashwords doesn’t get you out too.

Ah, but buyers will still come to Amazon because it’s famously the cheapest, right?

Wrong.

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