Readersforum's Blog

October 11, 2012

Orange prize saved by private donors after organisers fail to find sponsor

Cherie Blair and Martha Lane Fox are among backers for women’s fiction prize after Orange stops sponsorship.

By Claire Armitstead

High-profile private donors have stepped in to save the UK’s only prize for female writers after a scramble for a sponsor failed to come up with a long-term backer to replace Orange for 2013.

Cherie Blair, the “internet tsar” Martha Lane Fox and the novelist Joanna Trollope are among the supporters who have stepped up to save the Orange prize, which will now be known as the women’s prize for fiction.

The mobile services company Orange announced in May that it would not be renewing its sponsorship of the prize that has carried its name since its inception 17 years ago.

Set up to “celebrate excellence, originality and accessibility in women’s writing from around the world”, the award is given annually to the best book by a woman written in English.

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