Readersforum's Blog

November 20, 2012

The rise of literary genres

In an ever more tightly focused books market, divisions into niche appetites are ever more specific.

By Robert McCrum

A week ago, writing about 62-year old Hilary Boyd’s Thursdays in the Park (Quercus), I coined the term “gran lit”. Hardly original, you will say, (no dispute there), but it caught on. Subsequently, variations on “gran lit” appeared in the Times, the Telegraph and the Independent, as well as getting recognition in Australia’s Herald-Sun.

The gran in question (Mrs Boyd) also popped up on both the ITV News at Ten and the Today Show, challenging the conventional wisdom: just because you’re over 60, you’re not interested in having a fling. I’m wondering how long it will be before gran lit joins chick lit, and the rest, as a term of art. That’s to say, as a shorthand for a now-booming genre of fiction for the “grey market”.

The development of the literary marketplace in the past 30-something years has been echoed by a new, and acute, sensitivity to the place of genre within the trade. In a market-savvy creative economy, you could say that genre has become everything. I have been able to identify 15 contemporary shades of “literature”. No doubt, readers will think of others, but here are some obvious first nominations.

Click here to read the rest of this story

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: