Readersforum's Blog

December 9, 2012

Poetry, Ford in Head-On Crash

Filed under: Uncategorized — Tags: , , — Bookblurb @ 6:56 am
Marianne Moore   (1887 - 1972)

Marianne Moore (1887 – 1972)

On this day in 1955 Marianne Moore submitted the last of the names she had contracted to provide to the Ford Motor Company for their new car. According to the sociology Ph.D. that had been hired to conduct their search, Ford wanted a name that “flashes a dramatically desirable picture in people’s minds,” from “one who knows more about this sort of magic than we.” What they got was “Pastelogram,” “Intelligent Whale,” and Moore….

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