Not So Much
By Gabe Habash
Amazon, the biggest bookseller in America, is also famously one of the most tight-lipped. Sales rankings are available on the Web site and are updated hourly, but the company doesn’t provide information on how many unit sales it takes to make a title an Amazon bestseller.
Like everyone else, PW couldn’t get sales numbers from Amazon, but by studying the print bestseller list for a two-week period, we were able to determine that a title in Amazon’s top five averages 1,094 print copies sold across all channels, including other retailers, on a typical day. And because the general industry thinking is that Amazon accounts for about 30% of print sales, that means it likely takes around 300 copies per day to reach Amazon’s top five, depending on the day of the week and the time of year.
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