By Rachel Deahl and Jim Milliot
Amazon has acquired Goodreads.com, a Web site featuring user-generated reviews of books. The purchase comes amid mounting rumors that Goodreads, which CEO Otis Chandler launched in 2007, might start selling books directly from its site.
Goodreads, which is one of the most popular among a raft of sites created as a book recommendation engine–members are directed to titles by seeing what their friends are reading, or have recommended–does not currently sell any books, but many in the industry saw it as an ideal sales outlet.
The details of the purchase, which is set to close in the second quarter of 2013, were not disclosed by Amazon, but the retail giant confirmed that Goodreads will remain headquartered in San Francisco. The site currently has over 16 million members, averages 37 million unique visitors a month, and has over 30,000 book clubs.
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