Readersforum's Blog

July 30, 2013

From Young Adult to New Adult: Books for the inbetweeners

 

Losing ItAfter the boom in Young Adult fiction,  publishers are on the hunt for the next hit genre. Have they found it in the swearing and sex of New Adult fiction?

By John Walsh

Does the book world need a new genre? The “Young Adult” demographic began in living memory and dealt with parents, teachers, good friends, treacherous friends, crushes, body-consciousness, social diseases, moral issues and lots of snogs. Then it splintered into sub-genres of teen vampires and playground werewolves, school gangs and school romance. Teenage readers were spoilt for choice, provided they had a ceaseless appetite for pubertal trauma and pustule management.

Stand by, then, for the newest genre on  the block: “New Adult.” Although the term was coined in 2009 by Dan Weiss (who masterminded the Sweet Valley High series of mild school romances for 12-year-olds), it’s only recently acquired credibility among major publishers. NA novels are written about (and often by)  18 to 25-year-olds, charting the lives of post-school, university-age friends as they encounter the world of work, offices, money, identity, rented flats and dates with people they’ve met online.

 

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