Baileys has become the new sponsor for the Women’s Prize for Fiction, with the cream liqueur brand entering into a three-year partnership with the prize.
The £30,000 prize will be known as the Baileys Women’s Prize for Fiction from 2014.
Kate Mosse, chair of the Women’s Prize for Fiction board, said a full programme of new activity with Baileys and joint plans for the prize will be revealed in the autumn.
She said: “We were delighted by the range of interest-and enjoyed meeting brands in various sectors-but in the end, the Women’s Prize for Fiction board felt Baileys was the ideal choice as our new partners.
“We were impressed not only by the scale of their [Baileys’] ambition, but also their passion for celebrating outstanding fiction by women and willingness to help in bringing the prize to ever wider audiences.”
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