Readersforum's Blog

November 28, 2011

How much does a 99c ebook cost on Amazon?

Filed under: e-tailers — Tags: , , , , , , — Bookblurb @ 5:29 pm

How much does a 99c ebook cost on Amazon?

No, it’s not a trick question.

Fact is, Amazon may not be selling your 99c ebook for 99c. It may well be selling your 99c ebook for $3.50, and pocketing most of the difference.

For those of you lucky enough to have strong sales from the US market it’s perhaps not something you’ve ever given a thought to. And when you look at the six million Kindlefires expected to be sold over the Holidays, plus all the nooks, it’s really not something you need worry about.

Sellers with a strong US base can expect a bonanza this Christmas season for sure.

But spare a thought for the rest of the world. Because the vast majority of your potential readers don’t live in the USA. And if you’re thinking,  So what? Amazon is the world’s biggest book store and my book is available for 99c anywhere in the world, then think again.

Consider: The new Kindlefire is not, and for the foreseeable future will not be sold in the UK or Germany or France, despite those countries having Kindle sites. And a reminder here that the B&N nook is utterly useless outside the US as B&N do not download outside the US borders.

Two fantastic new ereaders, purpose built for ePub3, are in fact exclusively for the US market. The rest of the world is stuck with the old b&w Kindle.

But actually even that’s not true. Britain, France and Germany are stuck with the old b&w Kindle. The Kindle isn’t available anywhere else except by having it shipped over from the USA.

Sure they can download the Amazon app in the rest of the world so what’s the problem?

Well, three problems, actually.

First, if you haven’t got a Kindle then there’s no reason why you should shop at Amazon rather than another store. As above, B&N isn’t a option. And while you probably have your books on iTunes and Kobo through Smashwords, there are plenty of other ebook stores that Smashwords doesn’t get you out too.

Ah, but buyers will still come to Amazon because it’s famously the cheapest, right?

Wrong.

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January 9, 2011

Friends, Romans, Librarians: Lend Me Your E-books (Part 2)

Filed under: Libraries — Tags: , , , , , — Bookblurb @ 9:54 am

Despite the user-friendly devices and what they can offer from the e-book retailers, when it comes to the academic market, Amazon and B&N would do well to look at what the vendors and aggregators are doing if they wish to streamline their systems to work more closely in tandem with the systems already in place for libraries.

An example of one such company is OverDrive, which works with a variety of library systems, most notably in the public library arena, as well as with K-12 and higher education….read more

December 22, 2010

E-Book Invasion to Eliminate Brick and Mortar Bookstores ?

Filed under: Bookshops — Tags: , , , , , , , , , , — Bookblurb @ 1:23 pm

A story about Barnes & Noble and similar large book store chains feeling the heat due to lagging sales and the increased popularity of online competitors such as Amazon.com and e-book sales caught my attention a few days ago.

Six years ago while I was attending a writer’s conference luncheon, an industry expert announced to us that smaller chains and independent bookstores were in danger of extinction, being replaced by the mega-bookstores. “If you can’t imagine your book finding a place on the shelf in Barnes & Noble, you haven’t got a chance for success in this business,” she announced to a room full of hundreds of aspiring and published authors.

For more than a decade the publishing industry has been changing dramatically, printing fewer titles, tightening markets, taking fewer chances on new concepts or unknown authors. We expected all those changes with the merging of many of the largest publishers into even larger media groups. I couldn’t imagine e-books replacing printed books then, or ever people preferring to browse websites for books over browsing through a bookstore.

Barnes & Noble and similar large bookstore chains that I once disdained for their influence in publishing industry are now sort of a guilty pleasure of mine….read more

December 16, 2010

Mike Shatzkin discusses ways e-book sellers can differentiate

In publishing consultant Mike Shatzkin’s latest blog post, he reflects on the way that changes in the e-book market (most notably agency pricing) and the relatively similar features of most e-book readers (barring the occasional pet peeve or badly-formatted title here or there) mean there is no longer any particular advantage to the reader in buying from one e-book store over another….read more

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