Readersforum's Blog

June 27, 2013

Baileys new sponsor for Women’s Prize for Fiction

baileysbottle| By Charlotte Williams

Baileys has become the new sponsor for the Women’s Prize for Fiction, with the cream liqueur brand entering into a three-year partnership with the prize.

The £30,000 prize will be known as the Baileys Women’s Prize for Fiction from 2014.

Kate Mosse, chair of the Women’s Prize for Fiction board, said a full programme of new activity with Baileys and joint plans for the prize will be revealed in the autumn.

She said: “We were delighted by the range of interest-and enjoyed meeting brands in various sectors-but in the end, the Women’s Prize for Fiction board felt Baileys was the ideal choice as our new partners.

“We were impressed not only by the scale of their [Baileys’] ambition, but also their passion for celebrating outstanding fiction by women and willingness to help in bringing the prize to ever wider audiences.”

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March 28, 2013

Gone Girl: what makes Gillian Flynn’s psychological thriller so popular?

GoneA tale of marital meltdown has Hollywood hot under the collar and is up for its first literary award – and deservedly so.

By Alex Clark

It’s a pretty impressive comeback: less than five years after the financial crisis brought Gillian Flynn’s decade-long career at Entertainment Weekly to a close, she has hit the jackpot. Gone Girl, published in the US in June 2012 and out in paperback in the UK at the beginning of this year, has now sold more than 2m copies throughout the world – 300,000 of them over here. It stormed the New York Times bestseller list and the film version is set to be produced by Reese Witherspoon; it will feature in this spring’s Richard & Judy Book Club and, less predictably, last week saw its inclusion on the Women’s prize for fiction longlist, where Flynn is keeping Hilary Mantel, Zadie Smith and AM Homes company. As she might tell her former employers, that’s entertainment.

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October 11, 2012

Orange prize saved by private donors after organisers fail to find sponsor

Cherie Blair and Martha Lane Fox are among backers for women’s fiction prize after Orange stops sponsorship.

By Claire Armitstead

High-profile private donors have stepped in to save the UK’s only prize for female writers after a scramble for a sponsor failed to come up with a long-term backer to replace Orange for 2013.

Cherie Blair, the “internet tsar” Martha Lane Fox and the novelist Joanna Trollope are among the supporters who have stepped up to save the Orange prize, which will now be known as the women’s prize for fiction.

The mobile services company Orange announced in May that it would not be renewing its sponsorship of the prize that has carried its name since its inception 17 years ago.

Set up to “celebrate excellence, originality and accessibility in women’s writing from around the world”, the award is given annually to the best book by a woman written in English.

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